SMS templates with personalisation

Why use templates

• Consistency: every customer receives the same carefully worded message.
• Speed: staff choose a template instead of typing from scratch.
• Fewer mistakes: no wrong phone numbers, prices or spelling in a rushed message.
• Cost control: you check the length and part count once, when you write the template.

Variables that fill themselves in

Variables are placeholders written in double curly braces. When the message is sent, each placeholder is replaced with the value for that recipient.

• {{name}} — the contact’s name
• {{mobile}} — the contact’s mobile number
• {{company}} — the contact’s company
• {{order_id}} — an order or reference number
• Any column from your uploaded CSV, such as {{due_amount}} or {{class}}

Example

Template: “Hi {{name}}, your order #{{order_id}} has been shipped. Thank you for shopping with us.” For a customer named Nusrat with order 1042, the message becomes “Hi Nusrat, your order #1042 has been shipped. Thank you for shopping with us.”

Over the API you can pass your own variables per recipient when you create a bulk campaign — for example a discount code for each customer.

Plan for message length

Because variables are replaced with real values, the final message can be longer than the template. A long name, a long address or a value written in Bangla can push a message into an extra part, or switch it from GSM-7 to Unicode. The preview shows the length and part count, and each recipient is billed for the parts their own message uses.

Tip: write the template with realistic long values in mind, and keep the fixed text short. If you write in Bangla, remember that a single Unicode SMS holds 70 characters and each part of a longer message holds 67.

Templates in Bangla and English

You can keep templates in both languages — for example “প্রিয় {{name}}, আপনার অর্ডার #{{order_id}} পাঠানো হয়েছে।” alongside an English version — and choose the one that suits each audience.